About Us

Paul and Jenneane Moylan

Why the Lamb? Is a ministry of Paul and Jenneane Moylan.

Paul and Jenneane are the founding Directors of Why the Lamb?.

Paul received the original revelation of the idea for the ministry of Why the Lamb? and the corresponding gospel message whilst praying on his bed and eating an Easter Egg back in 2002. He shared this vision with Jenneane who enthusaistically supported and helped bring the vision into fruition.

Paul is a graduate of Rhema Bible College and has pioneered Christian works here in Australia and In India. Paul and Jenneane are on the Pastoral Team at Freeway Church, Wellard, Western Australia.

We hold Design Registrations and Trademarks for the Why the Lamb?, Design and Brand.


Joel and Sally Moylan joined the ministry of Why the Lamb? in 2010 and founded the American Arm of the Ministry.

Joel and Sally Moylan

Joel and Sally are both graduates of Liberty Christian University in Lynchburg USA. They have applied and received Health Department Approval for operating a Cottage Industry to manufacture Chocolate Lambs in USA. In 2009 Sally completed a Chocolatiers Course and is now a Fully Qualified Chocolatier.

In 2012 Joel and Sally made the decision to Join the faculty of YWAM PERTH as full time missionaries and Staff members, since then they have travelled to muliple countries following the call to spread the fragrance of Christ to ALL. Unfortunately our USA arm of the ministry is currently closed, but we hope to recommence again in the US again one day.


Here at Why the Lamb we are dedicated to reclaiming Easter for Christ's Glory and declaring the message "Behold the Lamb of God who takes away the sins of the world".

All of our products are designed as tools to enable the body of Christ to reach their friends, acquaintances and loved ones with a gift and a message that will impact and turn their thoughts and hearts to our Saviour, and especially to help people remember The Purpose of Easter.

Our desire is that in the near future instead of people being preoccupied with Bunnies, Eggs and Chickens at Easter, we see Jesus being remembered and received as the Lamb without blemish as we reach out with God's love to change this world.

Discover the history of Why The Lamb, past to present.